Teresa is a coach and fashion consultant who was looking for a responsive website to have an online contact line with her partners and customers. The idea was to present themselves with their consulting skills, share content and showcase the services available.
My contribuition was defining user journey and experience maps, sketching and defining UX guidelines. Setting the visuals for the UI, monitoring the development and testing.
Teresa has a very keen sensitivity and, like any fashion consultant, she already had in mind an idea of the look and feel she intended as she passed us subliminally, through the images and information she was providing us to feed the website content. The pastel colors were taken from her color proofs. Since the consulting services were diversified, in subjective branches, we chose to create different nuances in each tab, in order to create environments and pass different emotions and moods to the user.
