Laboratoires Filorga are developers of aesthetics and cosmetic products. Its objective was to provide customers with an alternative and modern version of customer loyalty cards, with the offer of products, after having accumulated purchases. The biggest challenge in this project was the illicit way in which the selling stores used these cards, selling the products that had been offered and the customer was never aware of the promotion.
In my role, I played a part in enhancing the user experience (UX) design process. This involved a comprehensive approach, beginning with the identification of distinct user categories, including internal users, external users, and hierarchical stakeholders. I delved deep into understanding their unique needs and preferences, crafting detailed user personas that served as the foundation for our design journey.
To ensure a seamless user experience, I meticulously mapped out user journeys and experience maps, allowing us to visualize the entire interaction flow and identify areas for improvement. These visual representations provided invaluable insights into user pain points and opportunities for refinement.
I then transitioned to the creative phase, where I sketched out intuitive and user-centric interface designs, adhering closely to established UX guidelines. These guidelines were carefully crafted to guarantee consistency and coherence across the entire user interface.
Throughout the project, I maintained a watchful eye on the development process, offering guidance and feedback to ensure that the final product remained faithful to our UX vision. Quality tests were also a core part of my responsibilities, enabling us to detect and rectify any usability issues and deliver a product that exceeded user expectations.
The solution was to create a unique tearable label for each product and use the mobile phone to scan the label and automatically fill in the card. The same tag communicated the promotion so that the customer could gain interest and use the APP. Through the web portal, Filorga's internal users manage and monitor the cards, as well as notices and complaints of misuse..
